Amidst the wave of global integration, many Vietnamese entrepreneurs are gradually bringing national brands to the international stage. Among them, Niick Ruzzo stands out as a multi-sector leader and Chairman of MAHA Trading Co., LLC – a business with the mission “Make Asians Healthy Again”. More than just pursuing business success, he nurtures the ambition to elevate Vietnamese values, especially healthy products, to the world. In a conversation with our reporter, he shared his heartfelt and inspiring journey.

Hello Mr. Niick Ruzzo. Could you share the journey that led you to international business and trade?

My journey began with business trips abroad many years ago. I realized that many Vietnamese agricultural products, herbs, and foods were exported, but when they reached international markets, they were labeled under foreign brands. That troubled me deeply.

I asked myself: “Why aren’t Vietnamese coffee, rice, mangoes, or precious medicinal herbs recognized for their true value worldwide?” That very question urged me to take action. I chose international trade because it is the fastest way to ensure Vietnamese products appear and are recognized on the global map.

Among the many businesses you are involved in, why do you emphasize MAHA Trading in particular?

MAHA Trading is not just a company; it is my heart and aspiration. MAHA stands for “Make Asians Healthy Again”. I believe health is the foundation of prosperity. Vietnam has an incredible treasure of natural products, and I want to transform that treasure into real, practical values that serve communities.

The MAHA logo clearly reflects this: 100% Made in Vietnam – Prestigious, Outstanding Brand in Vietnam. I want every product of ours not only to be a commercial item but also to be a statement: Vietnam can create world-class products.

What challenges have you and MAHA Trading faced when bringing Vietnamese products to international markets?

The biggest challenge is prejudice. Many international partners initially did not believe that Vietnam could produce products that meet global standards. We had to invest heavily in processes, certifications, and inspections to prove otherwise.

Another challenge is branding. For many years, Vietnam mainly exported raw materials at low value. To change that, we had to build an image where “Made in Vietnam means quality and prestige.” That is a long process, requiring patience and strong belief.

Could you share the philosophy behind the message “Make Asians Healthy Again”?

I believe sustainable success does not come from short-term profits but from the value created for the community. “Make Asians Healthy Again” is not just a slogan; it is my philosophy of life. I want the younger generation, families, and communities to have access to clean, safe, healthy products – and  to know that they come from Vietnam.

Health is the bridge between people and the future. If Vietnamese products can contribute to improving community health, that is my greatest success.

In your view, how should the success of an entrepreneur be measured?

Profit is important, but it has never been my only measure. True success is when you see your country’s products recognized worldwide. It could be a box of herbal tea on a supermarket shelf in Europe, a bag of dried mango in the U.S., or a bottle of essential oil in Japan. Each of these products is a story, a pride. If I can contribute to writing those stories, that is my greatest success.

I hope that in the next 10 years, when someone mentions healthy, organic, or natural medicinal products, they will immediately think of Vietnam. And when they think of Vietnam, they will think of quality, prestige, and sustainability. I want the next generation of entrepreneurs after me to confidently say: “We bring Vietnamese products to the world, and we are proud of them.” If that can be achieved, I believe it will be a legacy to last a lifetime.

At the end of our conversation, entrepreneur Niick Ruzzo sincerely thanked his team, partners, and customers for accompanying him on the journey of affirming Vietnamese brands on the international stage. He believes that the road ahead is still full of challenges, but with faith and perseverance, Vietnamese products will soon have a well-deserved place in the hearts of global friends.

If you are a Vietnamese business seeking export opportunities, or simply a consumer who values clean, healthy products, join hands with MAHA Trading. Every choice you make is not only trust in a brand but also a contribution to the journey of bringing Vietnamese values to the world.

MAHA Trading Contact Information: WhatsApp/Viber: 0931 850 657

Link Tiktok: https://www.tiktok.com/@niickruzzo

Link Facebook: https://www.facebook.com/niick.ruzzo